Fairfax creates Content Marketing division

By AdNews | 21 November 2013
Fairfax Content Marketing managing director Simon Smith.

Fairfax has appointed former Financial Review Group commercial director Simon Smith as managing director of its newly formed Content Marketing division. The company announced it would be pushing into content marketing earlier this month at its AGM.

The new unit will "leverage Fairfax Media’s extensive content creation capability across newspapers, magazines, radio, TV and online to create a range of content solutions".

Fairfax chief executive Greg Hywood said: "As Fairfax continues its transformation into a more agile, market-leading media business, we have identified content marketing as a major new revenue opportunity.

"Simon is without doubt the right person to drive the development the business. I have been very impressed by Simon’s depth of understanding of the opportunity and his clear vision for the business."

"Since joining Fairfax Media in 2010 as commercial director of the former Financial Review Group, Simon has created and developed a number of innovative commercial projects outside of traditional publishing revenue streams.

"Simon's recent success with the GE Momentum series, Australia 2.0, Westpac 100 Women of Influence, and Financial Review Sunday TV show with Channel 9 make him the ideal person to take on this exciting new role."

Smith said: "With many organisations devoting a large proportion of their marketing budgets to content creation, Fairfax Media is ideally positioned to lead the industry as the trusted source of quality information and provider of content creation services. I look forward to leading this business with passion and enthusiasm to help drive Fairfax’s future success."

In August, Fairfax kicked off a new native advertising product called Brand Discover across The Sydney Morning Herald and The Age websites with Commonwealth Bank as the launch partner.

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