Guess what took eight Gold Lions today? Yes, that ad by that guy. McCann Melbourne took them all in the outdoor category.
Non-'Dumb Ways to Die' winners were Leo Burnett for its Small World Machines work for Coke (five Silver Lions), Grey Melbourne for A Place To Remember campaign for the Transport Accident Commission and Droga5 Sydney, which took two Silver Lion's for its Dry Dock work and two Bronze Lions for its work for the Platinum Blonde brand.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at brendancoyne@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.