David Jones pitch down to two

By Frank Chung | 17 June 2013
David Jones ambassador Jessica Gomes. (Source: WikiCommons)

EXCLUSIVE: The hotly contested David Jones creative pitch has turned into a two-way shootout, AdNews understands.

DDB is out of the running, with incumbent M&C Saatchi now staring down Whybin TBWA for the business.

Sources have suggested a final decision from the department store giant could take anywhere up to four weeks.

AdNews revealed in March that the highly lucrative account had been put out to tender, with M&C's contract set to expire in July.

The winning agency will handle creative and strategy, with a focus on brand strategy support, advertising creative and TV commercials production.

The loss of David Jones would be a massive blow to M&C, which has held the account since 2010 when it scooped the business from Saatchi & Saatchi.

David Jones is one of the agency's biggest clients, alongside Optus and Commonwealth Bank. The account is run out of the Sydney office.

Media buying, handled by Carat, is unaffected by the current review. David Jones spent $24.26 million on main media from 1 July 2012 to 17 June 2013, down from $30.13 million in the prior corresponding period.

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