PRs, take note. This is how you sell a story: "The City of Sydney doesn’t often – or ever – have story ideas for you, but this one may be of interest and it’s also a good excuse to run a pic of Kylie Minogue."
Who doesn't love Kylie? The City of Sydney will be opening expressions of interest tomorrow to develop Sydney's New Year's Eve events from 2014-2016, with the option to extend for a further two years to 2018.
Imagination Australia, which won the last three-year contract, confirmed it will be re-pitching for the business. 2012 had Kylie Minogue and the 'Embrace' theme, while 2011 was Marc Newson and 'Time to Dream'. Foti Fireworks will continue to be the pyrotechnics provider after winning the tender last year.
The creative services provider's responsibilities include engaging an annual creative ambassador, creating a musical soundtrack for the two fireworks displays, all event art designs, and developing the annual theme, logo and bridge effect.
Sydney Lord Mayor Clover Moore said: "This is a great opportunity for creative talents to make their mark on Australia’s biggest public event. Sydney NYE is the single most important event related to economic return in Sydney, generating about $156 million for the local economy and creating enormous overseas and national media exposure.
"The City of Sydney's New Year's Eve fireworks display is also the world’s largest and most technologically advanced New Year’s Eve fireworks display and we’re looking for a creative team who can help make it even better."
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