The final of The Biggest Loser gave a ratings boost to Channel Ten last night, attracting more than 1.2 million metro viewers. It was the third most-watched program of the night and was the winner across the three key demographics.
The weight loss competition - which aired both a winners announcement and a final episode last night - anchored 1.24 million metro viewers and 1.10 million viewers respectively, according to preliminary overnight figures from OzTam. While the figures were down on its 2012 finale, which garnered 1.36 and 1.34 million people, the ratings were a good result for the network. The show's average was about 750,000 metro viewers.
The winners announcement was the most-watched show in the three free-to-air demographics - the 25-54s, 18-49s and and 16-39s. While its highest audience came from the 18-49 demographic with 766,000 metro viewers, the network's boss Hamish McLennan has flagged plans to skew its programming towards the 25-54 category instead of its traditionally younger audience. This is due to some of the youth market adopting digital and online streaming over traditional TV, he said.
Despite Ten's success, rivals Nine and Seven were not losers in last night's battle. Nine held its top spot with an audience of 1.32 million for Nine News and some 1.27 million viewers were calculated to have watched Seven's news program. While Nine's The Block: Sky High was pushed down to fourth place, it stayed strong with an audience of 1.24 million viewers.
Seven's Today Tonight wasn't far behind with 1.14 million viewers. House Rules attracted 908,000 metro viewers.
Other programs in the top 20 included Packed to the Rafters (Seven), Home and Away (Seven) and Celebrity Apprentice (Nine).
Across the main channels, Seven won the night with a share of 30.4%, while Nine gained 27.2%. Ten had 20.6%, the ABC had 16.5% and SBS had 5.4%.
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