Ben Green, the former Fairfax exec who left to join Turn, has joined Yahoo7 as sales director, programmatic, DR and stream.
Green was originally set to join RadiumOne before opting for Turn instead, joining in February as commercial director.
He now joins former Fairfax colleagues Ed Harrison and Paul Sigaloff at the Seven-Yahoo joint venture.
Meanwhile Yahoo7's Andrea Rule has been promoted to national agency sales director. The former MediaCom digital group business director will also report into Sigaloff.
The programmatic skills shortage continues to be a challenge for Australian media owners, platforms and agencies with companies poaching each other's staff more frequently than usual within media.
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