Australian online shopping surges

By By David Blight | 26 October 2011

Australia has skyrocketed from being the tenth most frequent online shopping nation to number three on the global list, according to market research agency TNS.

Speaking at yesterday’s Digital Next Australia conference in Sydney and today in Melbourne, TNS commercial director Jonathan Sinton unveiled data from his company’s Digital Life 2011 report. Sinton said that the strong Australian dollar, and the intense media and social focus on the issue has caused the rapid increase in frequency of online shopping.

Compared to 2010, Australians are now spending 16% more time shopping online.

There has also been an increase in people commenting on blogs and forums, sharing photos, sharing links and checking social networks. Australians are spending 36% more time on social networks in 2011 compared to 2010.

Sinton said: “Our daily lives are evolving and we are becoming constantly more connected consumers. Whether it is waking up in the morning and checking our phones first thing, reading the newspaper at our PCs or searching the web on our laptops in front of the TV – we are a deeply connected nation.”

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