They say that advertising needs to appeal to a specific market in order to be successful, and in most cases this indeed reigns true.
However, a new spot from Brazilian energy drink company Flying Horse is so incredibly obscure, that we reckon just about anyone will find it engaging. Cat lovers, physics fanatics, toast eaters, electricians, and all us everyday people are likely to have an opinion, or maybe just a bemused look on our face followed by a 'wait...what?'.
And then of course there's the energy drink enthuastists. If they aren't swayed by the idea of taping a piece of toast to a cat in a dodgy-looking European lab, will appreciate the simple yet effective premise of having 'Non stop energy'.
Created by Ogilvy and Mather Brazil, the spot currently boasts an impressive 856,559 views on YouTube.
Check it out for yourself, let us know your thoughts, and enjoy the 1:05 snippet of sci-fi style, head-spinning sheer wierdness that awaits you.
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