SYDNEY: Ateco Automotive has shortlisted four agencies for its $15 million
media account with Ikon and OMD to pitch against incumbents PHD and Pearman,
AdNews can reveal.
As reported in AdNews last week,
(12 February, 2010, page 3) Ateco Automotive confirmed plans to review its media
arrangements and had approached several agencies though pitch consultancy The
Clinic.
Previously, the account had been split, with PHD taking care of
buying and planning for Citroen, Alfa Romeo, Fiat and Chinese brands Chery and
Great Wall Motors, while Pearman Media was responible for the luxury Italian
marques Ferrari and Maserati.
The agencies will now be pitching for the
consolidated media buying account, while Match will continue to look after
strategic planning for the Chinese car brands.
Ateco managing director
Ric Hull hinted that Match's remit could expand across the rest of the brands in
Atecos's stable.
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