NW lands magazine of the year title

By AdNews | 28 July 2006

SYDNEY: Celebrity gossip weekly NW was named magazine of the year at the annual collective back-slap for Australia’s biggest magazine publishers, the MPA Awards.

NW was the first weekly to win the top gong since the awards were launched in 1998. It also won the award for general excellence in the general interest/news category for the third year running.

Better Homes & Gardens was another familiar name on the winner’s podium, winning the general excellence award for the home & food category for the third time in a row. Marie Claire picked up the general excellence award in the lifestyle category while Pacific Magazines stablemate Total Girl won in the special interest category.

FPC Magazines lifestyle title Notebook picked up four awards: editor of the year for Liz Parker; launch of the year; best use of special execution; and consumer marketing campaign of the year.

ACP’s women’s stalwarts Woman’s Day and Women’s Weekly won the ad trade marketing campaign award for a Christmas retail survey while the best use of the magazine environment for advertising went to Pacific Magazines’ struggling K-Zone title for a Tip Top Swirls campaign.

Pacific Magazines, which appears to have the most developed online strategy of the major publishers, won the award for general excellence online for its Girlfriend website.

The results of the Magazine Publishers of Australia-run event reflected the organisation’s membership, with six gongs going to dominant members ACP and Pacific Magazines, four to third-largest publisher FPC Magazines and a consolation award to Time Inc., Emap and Reader’s Digest. The only members to miss out were relative minnows Lovatts Publications, Northern & Shell and Australian Geographic.

Only members of the MPA are eligible to enter the awards.

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