AdNews Agency Rankings

The final rankings for calendar 2014 are now available.

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Overview and points system

The AdNews Agency Rankings are based solely on awards results. They rank agencies not only by the awards they win for their work, but also by Awards for how well they run their agencies as businesses. By combining these aspects we believe we provide a more balanced way of assessing how agencies are performing.
We analyse award results across four categories:

  • Advertising awards, including creative and effectiveness
  • Media planning and strategy awards
  • Digital/interactive awards
  • Direct marketing awards

Within each category there are two rankings. One is for awards for the best work in that field. The other is for awards won by the agency as a whole. These are the agency of the year awards run by AdNews, B&T, Mumbrella and Campaign Brief. See below for the point scores in each award.

To arrive at a final ranking for each agency we combine the rankings, not the points, achieved in agency of the year awards and awards for work.
The rankings are released three times a year: Round 1 in July, Round 2 in November and Round 3 in April. Rounds 1 and 2 rank agencies by work points only. Round 3 is the culmination of award scores for the year.

ADVERTISING CATEGORY

AOTY points

AdNews Agency of the Year (excluding work categories) – agency of the Year 120, category winner 100, highly commended 80, finalist 70
B&T Awards (excluding work categories) – grand prix 120, category winner 100, highly commended 80, finalist 70
Campaign Brief – agency of the year 50, state agency of the year 30
Mumbrella Awards (excluding work categories) – awards 50, runner-up 30, highly commended 20 shortlist 10

Work points – Australian awards

ACES – winner 40, runner-up 25, finalist 10
AdNews Awards (work categories) – winner 70, highly commended 50, finalist 40
AWARD Awards – gold 70, silver 40, bronze 25, finalist 12
B&T Awards (work categories) – winner 70, highly commended 50, finalist 40
Effies – grand 80, gold 70, silver 40, bronze 25, finalist 12
Glossy Awards – grand prix 40, award 25, finalist 10
Locus Awards – best in show 40, award 25, highly commended 18, finalist 10
Mumbrella Awards (work categories) – award 40, runner-up 25, highly commended 15, finalist 10
Siren Awards – gold 40, silver 25, client award 15, round winner 7, round highly commended 3

Work points – international awards

Adfest – grande 25, gold 18, silver 8, bronze 3, finalist 1
Asian Marketing Effectiveness & Strategy Awards – platinum 25, gold 18, silver 8, bronze 3, finalist 1
Cannes Lions – titanium 100, grand prix 80, gold 60, silver 40, bronze 20, shortlist 8
Clio Awards – grand 30, gold 20, silver 20, bronze 5
D&AD – black 80, yellow 60, white 40, in book 20, shortlist 8
London International Awards – grand 25, gold 18, silver 8, bronze 3, finalist 1
Mobius Awards – best of show 25, award 18, certificate 3
New York Festivals – grand 25, first 18, second 8, third 3, finalist 1
The One Show – best of show 50, gold 30, silver 15, bronze 7, merit 3
Spikes Asia – grand prix 25, gold 18, silver 8, bronze 3

MEDIA CATEGORY

AOTY points

AdNews Agency of the Year (media agency categories) – agency of the Year 120, category winner 100, highly commended 80, finalist 70
B&T Awards (media agency categories) – grand prix 120, category winner 100, highly commended 80, finalist 70

Work points

AdNews Agency of the Year Awards (media campaign category) – winner 60, highly commended 50, finalist 40
Asian Marketing Effectiveness & Strategy Awards (media category) - platinum 25, gold 18, silver 8, bronze 3, finalist 1
B&T Awards (media campaign category) – winner 60, highly commended 50, finalist 40
Cannes :Lions (media category) - titanium 100, grand prix 80, gold 60, silver 40, bronze 20, shortlist 8
Clio Awards (media category) - grand 30, gold 20, silver 20, bronze 5
Effies (media agencies only) - grand 80, gold 70, silver 40, bronze 25, finalist 12
Festival of Media Asia – winner 40, highly commended 25, shortlist 12
Festival of Media Global – winner 60, highly commended 40, shortlist 20
Media Federation Awards (work categories) – grand prix 80, award 60, commendation 50, finalist 40
Spikes Asia (media category) - grand prix 25, gold 18, silver 8, bronze 3

DIGITAL CATEGORY

AOTY points

AdNews Agency of the Year (digital agency category – agency of the Year 120, category winner 100, highly commended 80, finalist 70
B&T Awards (digital agency categories) – grand prix 120, category winner 100, highly commended 80, finalist 70

Work points

Adfest (interactive and mobile categories) - grande 25, gold 18, silver 8, bronze 3, finalist 1
AdNews Agency of the Year Awards (digital campaign category) – winner 60, highly commended 50, finalist 40
AIMIA Awards – best of the best 50, winner 35, highly commended 25, finalist 15
Asian Marketing Effectiveness & Strategy Awards (interactive category) - platinum 25, gold 18, silver 8, bronze 3, finalist 1
AWARD Awards (digital category) – gold 70, silver 40, bronze 25, finalist 12
B&T Awards (digital and social campaign categories) – grand prix 120, category winner 100, highly commended 80, finalist 70
Cannes :Lions (cyber and mobile categories) - titanium 100, grand prix 80, gold 60, silver 40, bronze 20, shortlist 8
D&AD (digital categories) - black 80, yellow 60, white 40, in book 20, shortlist 8
London International Awards (digital category) - grand 25, gold 18, silver 8, bronze 3, finalist 1
MIXX Awards – best of show 35, gold 25, silver 18, bronze 8
Mobius Awards (new media category) – best of show 25, award 18, certificate 3
New York Festivals (digital category) - grand 25, first 18, second 8, third 3, finalist 1
Spikes Asia (digital category) - grand prix 25, gold 18, silver 8, bronze 3
The One Show Interactive – best of show 50, gold 30, silver 15, bronze 7, merit 3
Webby Awards – Award 35, people's choice 25, nominee 18, honoree 8

DIRECT CATEGORY

AOTY points

AdNews Agency of the Year (direct agency category) – agency of the Year 120, category winner 100, highly commended 80, finalist 70
B&T Awards (direct marketing agency category) – grand prix 120, category winner 100, highly commended 80, finalist 70

Work points

AC+E Awards (previously ADMA) – grand prix 45, pinnacle 30, award 25, highly commended 18, finalist 5
Adfest (direct category) - grande 25, gold 18, silver 8, bronze 3, finalist 1
Asian Marketing Effectiveness & Strategy Awards (direct category) - platinum 25, gold 18, silver 8, bronze 3, finalist 1
AWARD Awards (direct marketing category) – gold 70, silver 40, bronze 25, finalist 12
Cannes Lions (direct category) - titanium 100, grand prix 80, gold 60, silver 40, bronze 20, shortlist 8
Clio Awards (direct category) - grand 30, gold 20, silver 20, bronze 5
D&AD (direct category) - black 80, yellow 60, white 40, in book 20, shortlist 8
Echo Awards – best in show 35, gold 25, silver 18, bronze 8
Effies (direct agencies only) - grand 80, gold 70, silver 40, bronze 25, finalist 12
London International Awards (direct category) - grand 25, gold 18, silver 8, bronze 3, finalist 1
Mobius Awards (direct category) – best of show 25, award 18, certificate 3
New York Festivals (direct category) - grand 25, first 18, second 8, third 3, finalist 1
Spikes Asia (direct category) - grand prix 25, gold 18, silver 8, bronze 3
The Caples – gold 25, silver 18, bronze 8, finalist 3

NOTES:

  1. Results are sourced from the official award websites or from direct contact with the award organisers. 
  2. If an agency has some involvement in an award-winning piece of work but is not credited in the headline results, we will not allocate points to the agency. Any complaints about this should be directed to the organisers. 
  3. If two or more agencies are credited in the headline results for an award, the relevant points have been allocated to both companies. Example: a creative agency and a media planning agency may both be credited for an effectiveness award. 
  4. We have not included awards made to individuals, e.g., lifetime achievement awards.
  5. We do not include agency of the year awards when they are simply an aggregation of other awards for work made in the same program, e.g., for AWARD or the Effies. 
  6. Only Australian-based agencies are included. 
  7. Client companies, public relations companies and production companies are excluded. 
  8. Where awards are won by an agency network rather than an individual office we allocate 50% of the points to the Melbourne office and 50% to the Sydney office when we rank the agencies by office. These are aggregated back to 100% for the network in the network rankings.