Social Conscience 2010

In this series we explore social responsibility marketing programs and how consumers are increasingly questioning companies and brands about their commitment to their communities.

Earth Hour's Andy Ridley & TBWA's Eliza Esquivel

Young people are using the digital sphere to talk about social causes: Earth Hour executive director Andy Ridley and TBWA New York planning director Eliza Esquivel discusses social activism 2.0 in the latest AdNews podcast.

Heartbeat's Neer Korn & McDonald's Amy Lawrence

Global companies are thinking local and getting involved with communities: Hearbeat Research founder Neer Korn and McDonald's corporate communications manager Amy Lawrence share their thoughts in the latest AdNews podcast.

Jim Stengel, ex global marketing officer, Procter & Gamble

One of the world's foremost marketers talks about his new venture - The Jim Stengel Company with the vision of inspiring marketers to ‘rethink marketing, branding and life".

Ann Lewnes, vice president, Adobe Global Marketing

Lewnes and AdNews Editor Matt Porter talk about how Adobe and The Black Eyed Peas came together for the breakthrough Adobe Youth Voices social responsibility initiative and other global marketing trends.

Kylea Tink, MD of the McGrath Foundation.

Tink discusses marketing initiatives VHA and the McGrath Foundation are working on to put more breast cancer nurses in the community.

Tyrone O'Neill, director of communications & corporate affairs, Vodafone Hutchison Australia

O'Neill discuss marketing initiatives VHA and the McGrath Foundation are working on to put more breast cancer nurses in the community.

Rick Wilson, general manager sales & marketing, Sanitarium

Wilson discusses the value that can be derived from brands engaging with community, grassroots level marketing initiatives.

Professor Nirmalya Kumar, London Business School

Listen to Professor Nirmalya Kumar as he outlines the moves being made by many major global brands as they embrace today’s social responsibility marketing issues. Hear what he has to say on the Copenhagen Summit and emerging trends.