Reinvention 07 (Innovation 6 Series 5)
This series examines the role of traditional and non-traditional media, News Limited's cultural change and the impact of media fragmentation.
Ian Alwill, Director of Marketing Communications at Nestle Australia
1 January 2007 Comments: (0)Ian Alwill on the impact of media fragmentation and how Nestle approaches campaign planning to address this issue.
Joe Talcott, Group Marketing Director at News Limited
1 January 2007 Comments: (0)Joe Talcott on how Limited encourages a culture of change in its marketing departments to drive innovation and reinvention.
Margaret Zabel, Marketing Director at Lion Nathan
1 January 2007 Comments: (0)Margaret Zabel discusses the role of traditional and non-traditional media and how they can work together.
latest comments
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"You should change the name of this article to reflect its content more accurately.
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ACP Magazines ..." CB on Magazines hit hard again |
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events (more»)
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Like Minds Creative Networking
Melbourne (Windsor) | 13 Feb - 13 Feb, 2012 -
2012 Schmart Marketing Conference - MELBOURNE
Melbourne | 21 Feb - 21 Feb, 2012 -
Measuring & Optimising Social Media Marketing in Tertiary Education
CQ Functions | 22 Feb - 23 Feb, 2012
