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Reinvention 07 (Innovation 6 Series 4)

In Series 4, we examine how the current agency model is being forced to adapt to a new marketing environment. We explore the drivers behind the trend towards reinvention and understand the challenges this presents to agencies in the future.

Bob Greenberg, Chairman & CEO of RGA New York

1 January 2007    Comments: (0)

Bob Greenburg on why RGA’s non-traditional communications agency model could be the way of the future.

David Pattison, President IPA - UK

1 January 2007    Comments: (0)

David Pattison on what the ad industry will look like in 10 years' time and how critical reinvention will be to survival.

Colin Wilson Brown, Principal of The Clinic

1 January 2007    Comments: (0)

Colin Wilson Brown on the challenges marketers face in adapting to an era of increased consumer control, and how agencies are evolving to meet those demands.

Russel Tate, Executive Chairman of STW Group

1 January 2007    Comments: (0)

Russel Tate, chairman of STW, on how to minimise the duplication between client marketing deptments and agency account service structures. And how is STW saving clients money?