Mobility Revolution 2008
This series examines how the mobile industry can harness emerging opportunities for mobile advertising, marketing, content, apps and social media.
Justin Milne, CEO, Big Pond TV
1 January 2008 Comments: (1)In the first interview, Justin Milne, interviewed by Peter Stephenson from On Communications, discusses:
- Big Pond TV and mobile internet services and understanding of where the mobile revolution is heading - is it a revolution or an evolution?
- Future opportunities for marketers and advertisers with Big Pond TV and mobile internet services?
- Big Pond is offering a broad range of mobile internet services from Foxtel, Yellow pages, games, music, movies and search services. Where will the revenue growth come from in the future?
- Big Pond photos and Big Blog - how are people interacting as a community?
Jason Spero, VP of marketing at AdMob
1 January 2008 Comments: (0)Jason Spero, discusses:
- How AdMob has created the world’s largest network of mobile websites for advertising on mobile handsets serving over 25 billion ads.
- The most popular mobile content areas and applications accessed via mobile handsets.
- What are the targeting opportunities for marketers and what kind of advertising applications exist?
- What are the response rates for mobile internet website advertising?
Ray Poytner, CEO of The Future Place in the UK
1 January 2008 Comments: (0)Ray Poytner, discusses:
- Mobile marketing trends that are gaining momentum.
- The role price plays on adoption and uptake of new services.
- The willingness of people to receive ad supported content through their mobile handsets.
- Which advertisers are embracing mobile marketing and how are they getting it right.
- How people interact on social network websites via their mobiles.
John Faith, GM & vice president of Mobile at MySpace
1 January 2008 Comments: (0)John Faith, discusses:
- How mobile applications build on the MySpace experience and the benefits they provide to users.
- Learnings from new mobile applications launched in the US.
- MySpace's plans for ad-supported mobile content.
- How MySpace is developing social networking mobile applications.
Sean Kane, global head of mobile for Bebo
20 January 2008 Comments: (0)Sean Kane, discusses:
- Mobile advertising opportunities
- How the Anthem system brings Bebo users, mobile content and advertising networks together
- The role of mobile applications for social networking
- How Bebo leverages webisode content across its mobile platform.
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events (more»)
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Social Media Women February
134 Oxford Street, Darlinghurst | 07 Feb - 07 Feb, 2012 -
Like Minds Creative Networking
Melbourne (Windsor) | 13 Feb - 13 Feb, 2012 -
2012 Schmart Marketing Conference - MELBOURNE
Melbourne | 21 Feb - 21 Feb, 2012
