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Mobility Revolution 2008

This series examines how the mobile industry can harness emerging opportunities for mobile advertising, marketing, content, apps and social media.  

Justin Milne, CEO, Big Pond TV

1 January 2008    Comments: (1)

In the first interview, Justin Milne, interviewed by Peter Stephenson from On Communications, discusses:

• Big Pond TV and mobile internet services and understanding of where the mobile revolution is heading - is it a revolution or an evolution?

• Future opportunities for marketers and advertisers with Big Pond TV and mobile internet services?

• Big Pond is offering a broad range of mobile internet services from Foxtel, Yellow pages, games, music, movies and search services. Where will the revenue growth come from in the future?

• Big Pond photos and Big Blog - how are people interacting as a community?

Jason Spero, VP of marketing at AdMob

1 January 2008    Comments: (0)

Jason Spero, discusses:

• How AdMob has created the world’s largest network of mobile websites for advertising on mobile handsets serving over 25 billion ads.

• The most popular mobile content areas and applications accessed via mobile handsets.

• What are the targeting opportunities for marketers and what kind of advertising applications exist?

• What are the response rates for mobile internet website advertising?

Ray Poytner, CEO of The Future Place in the UK

1 January 2008    Comments: (0)

Ray Poytner, discusses:

• Mobile marketing trends that are gaining momentum.

• The role price plays on adoption and uptake of new services.

• The willingness of people to receive ad supported content through their mobile handsets.

• Which advertisers are embracing mobile marketing and how are they getting it right.

• How people interact on social network websites via their mobiles.

John Faith, GM & vice president of Mobile at MySpace

1 January 2008    Comments: (0)

John Faith, discusses:

• How mobile applications build on the MySpace experience and the benefits they provide to users.

• Learnings from new mobile applications launched in the US.

• MySpace's plans for ad-supported mobile content.

• How MySpace is developing social networking mobile applications.

Sean Kane, global head of mobile for Bebo

20 January 2008    Comments: (0)

Sean Kane, discusses:

• Mobile advertising opportunities

• How the Anthem system brings Bebo users, mobile content and advertising networks together

• The role of mobile applications for social networking

• How Bebo leverages webisode content across its mobile platform.