Innovation 6 Series 3 (2006)

In this series, we examine how to maintain brand differentiation and relevance in a new environment where boundaries are constantly being re-defined by consumers and new technologies.

Rebecca Martin, Marketing Director of Ford

Rebecca Martin provided insights on how Ford Australia is adapting to the new market dynamics of increased consumer control over media interaction, and how its managing the shift of expenditure into non-traditional areas.

Reg Bryson, CEO of Brand Architecture International Australia

Reg Bryson talks about the evolution of branding and how important it will be for business, marketers and consumers in the future.

Seth Godin, permission marketing guru, speaker and author

Seth Godin reveals why advertising is five steps away from where it needs to be.

Bob Greenberg, Chairman, CEO & global chief creative officer of RGA

Bob Greenberg acknowledged for cutting edge innovation in digital marketing communication campaigns, talks about the implications of the engagement marketing era.