In this series, we examine the impact of Internet Protocol TV in Australia and explore how this technology will provide a range of new digital marketing opportunities to target consumers like never before.
Paul Budde, a leading telecommunications expert, advising companies in the Asia Pacific region on where technology is heading in the future.
Budde takes us through the exciting development of video-based communications via IPTV which will open up a new world of personal interaction.
Tara Walpert provides insights gained over the past three years providing highly targeted addressable advertising solutions for many blue chip clients via the US cable network.
Patrick Christian provides an in-depth understanding of the capabilities of addressable advertising over IPTV networks and explains the targeting benefits and ability to deliver personalised messages.
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