Innovation 6 Series 1 (2006)
In the first series, we examine how companies are changing and adapting to the challenges of a more dynamic, consumer-controlled marketing environment.
Neville Fielke, Senior Marketing Director, Foster's Australia
1 January 2006 Comments: (0)Neville Fielke talks about the VB Boonanza cricket campaign and why Foster's Australia has developed an innovative promotional marketing model.
Terry Savage, Executive Chairman of the Cannes Lions International Advertising Festival
1 January 2006 Comments: (0)Terry Savage provides insights into the global advertising industry.
Simon White, Managing Partner of Ikon Communications
1 January 2006 Comments: (0)Simon White talks about the changing nature of media and how it is essential that companies do everything in their power to connect with consumers.
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Like Minds Creative Networking
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