Latest News by Paul McIntyre
Outbrain: GroupM’s Plista will erode public trust in content marketing boom 5 years ago
Outbrain and GroupM's Plista are locking horns. The fight for content discovery is well and truly on.
Woolies and Quantium to launch DSP with “Australian first” 5 years ago
Woolworth’s data analytics firm Quantium says it is “holding back demand” from a queue of brands wanting...
Rogue traders: how MediaCom’s dynamite exploded 5 years ago
Just how did the revelations around MediaCom, Foxtel and Yum! Brands transpire?
Pernod Ricard on why and how it’s taking creativity in-house 5 years ago
Last year Pernod Ricard Winemakers started an in-house Think Creative Leadership Lab in an effort to...
Trojan horses 5 years ago
Are trojan horses galloping inside native content networks? Paul McIntyre considers the pitfalls.
Mi9 executive exodus continues 5 years ago
Another three senior Mi9 executives are understood to be leaving Nine Entertainment Co.'s digital unit...
Mi9's Marc Barnett to exit over tension with Nine 5 years ago
Mi9 chief operating officer Marc Barnett is leaving the company over what is understood to be ongoing...
MCN usurps US tech and media 5 years ago
Strange days. Australia has pipped the Americans in a major technology and media development. Foxtel’s...
MCN and Quantium strike data deal 5 years ago
Australia’s biggest data analytics firm, Quantium, has made its move on the media sector, striking a...
Adam Good acting Telstra media head, CMO hunt still on 5 years ago
Telstra is to split Mark Buckman's role handing media to Adam Good on an interim basis.