What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?

Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.


OPINION: My advice to Naked? Vote for Tony Abbott

Publicly embarrassing a PM known to hold a grudge in an election year? Oh dear. Naked only has one course of action, writes Glen Condie.

OPINION: Invasive, disruptive or useful?

Adam Hodge, group commercial director at Octagon Australia

Where's the line between disruptive and invasive advertising? Octagon's Adam Hodge runs the rule over the good, the bad and the ugly. He wants your take too.

McIntyre: Industry gets what it deserves

AdNews editor-in-chief Paul McIntyre.

Paul McIntyre lays into an industry disappearing up its own channel. Agencies, PR companies, publishers... no one is spared from the wrath of the punisher. Oh, and by the way, we have a new-look print edition too.

OPINION: The future of mobile is not near, it's here

Andrew Fisher, chief technology officer at JBA Digital

Mobile and tablet operating systems account for 60% of internet traffic so why hasn't adland caught up, questions JBA Digital's Andrew Fisher.

OPINION: LinkedIn is the new black

Craig Hodges CEO at King Content

King Content's Craig Hodges has a look at how LinkedIn has evolved from a recruitment business to a dynamic content platform.

OPINION: Will Australians pay for content?

GroupM's Danny Bass.

News and Fairfax have thrown their chips behind the paywall. Whether or not consumers are willing to pay will ultimately come down to the product, writes Danny Bass.

OPINION: Oh no! What have they done to Superman?

Is it a bird? Is it a plane? No, it's Superman, the brand. The Leading Edge's Chrissy Blackburn dissects where Man of Steel may have gone wrong.

OPINION: Data vs. Creativity. Who's got the sex appeal?

Everyone wants to be a creative. No wait, everyone wants to be data guy. The White Agency's Andy Stern looks at which field can rightly claim to be the 'sexiest' in adland.

OPINION: Tell your kids you met on Tinder

Jonno Seidler, social account manager at Leo Burnett Sydney

Have you heard about Tinder? It's a dating app that's yet to actualise the goldmine of data it's sitting on. Leo Burnett's Jonno Seidler talks about getting hooked up and how brands can get hooked on.

OPINION: Top five experiential marketing myths... busted

Steve Fontanot - Director/Creative Director at Chieftain Communications

If you ever thought experiential marketing was merely an event, a single channel or one-off luxury, Chieftain Communications' Steve Fontanot is about to rock your world.



news »

Opinion: A bit more than a Tim Tam: Sunita Gloster predicts Global Marketer Week highlights
AANA chief executive Sunita Gloster.

The advertising world is converging on Sydney for AANA & WFA Global Marketer Week. So what will they take away? Sunita Gloster outlines the themes.