What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.
11 Dec 2012
Nielsen's Andrew Palmer provides brands with a few pointers on how to assess their long-term position in the market and future profitability.
Brand strategist Brent Heatley delivers some sobering thoughts to marketers who still believe they’re the all-seeing, all-knowing architects, designers and engineers of their brands’ destinies.
07 Dec 2012
Trinity P3's Darren Woolley tells marketers that an open tender might seem like the best way to find a strong agency, but suggests the process is fraught with problems.
03 Dec 2012
Komli's Tasneem Ali argues that too many brands recognise the importance of multicultural marketing but do nothing about it, but also suggests this is starting to shift.
Marin Software's Nick Gill provides marketers and agencies with a few tips about navigating the sometimes-murky world of Facebook.
30 Nov 2012
UM's Richard Chataway asks the big questions. How do we stop people drinking or eating too much? How can Bing persuade people not to use Google?
28 Nov 2012
Christmas is just around the corner. Aegis Media's Simon Tebbutt gives retail marketers a few tips in the build-up to one of the biggest but most erratic sales periods of the year.
Rinsed MD Simon Micarone suggests social media has forever altered the potential reach of experiential campaigns, and argues the sky is the limit for smart marketeers.
27 Nov 2012
News Limited's Jason Barnes urges digital marketers to recognise the potential of real time bidding, and argues the local market is becoming increasingly sophisticated.
23 Nov 2012
MediaCom's Paul Walker argues that if you want to be successful in the media game, you should develop skills which can cross over into multiple professions.
Nielsen's OCR is welcome. But useful as online ratings are, they do not resolve the problem that TV and online advertising continue to exist in silos, says DG MediaMind's Carolyn Bollaci.
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