What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?

Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.

OPINION: Brand politics in the age of truth

McCann Australia chief strategy officer Karl Bates.

Whether it's from politicians or from brands, people just want the truth. But pollies only come under scrutiny every three years. Brands have to fess up every day, writes Karl Bates.

OPINION: Chief marketing officer? More like change management officer!

Today's generation of CMOs seems to regard constantly changing agencies as essential to maintaining refreshing and original campaigns, writes Graham Monkman.

OPINION: Voting and the 'meh' generation

Whether you'll cast your vote with pride this Saturday or begrudgingly hand it a donkey vote, UM's Richard Chataway dissects what voting tells us about behaviour change.

OPINION: Why are Australian media agencies waiting and not searching to realise mobile opportunities for their clients?

M&C Saatchi mobile MD APAC Chris Steedman says media agencies must actively seek mobile opportunities if Australia wants to boost mobile ad spend.

REPORT: The do-ers and don't-ers of Australian brand apps

Matt Timmiss.

Matt Timmiss has been trawling through the best and worst brand apps. Which came out as the stars of the school play, and which have been left in the corner of the stage with wet trousers and a snotty nose?

OPINION: Apple's control over NFC future is overstated

Tapit chief operating officer and co-founder Andrew Davis.

Tapit's Andrew Davis outlines why Apple doesn't control the fate of NFC technology and the industry shouldn't freak out if it's not included in the new iPhone.

McIntyre: Clients now feeling the churn

AdNews editor-in-chief Paul McIntyre.

It's not just an agency problem. It seems like the ever-present churn issue could be rearing its head on the other side of the fence.

OPINION: When small data becomes big data

Mediata's head of product and innovation John Stones on why today's behavioural data insights wouldn't be possible using small data.

OPINION: Is data killing insight?

ZenithOptimedia chief executive, Ian Perrin.

Ian Perrin, CEO of ZenithOptimedia ANZ argues that genuine insight doesn't come from data, no matter how much of it you have. One his best insights came while drinking beer. Seriously.

OPINION: Agencies keep screwing up, so pay creatives less

Peter Davis of Maximised explains how agencies don't adapt to change, overpay creatives and grossly undervalue the opportunities having great suits can create.

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Opinion: A bit more than a Tim Tam: Sunita Gloster predicts Global Marketer Week highlights
AANA chief executive Sunita Gloster.

The advertising world is converging on Sydney for AANA & WFA Global Marketer Week. So what will they take away? Sunita Gloster outlines the themes.