What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.
19 Aug 2013
Ian Perrin, CEO of ZenithOptimedia ANZ argues that genuine insight doesn't come from data, no matter how much of it you have. One his best insights came while drinking beer. Seriously.
16 Aug 2013
Peter Davis of Maximised explains how agencies don't adapt to change, overpay creatives and grossly undervalue the opportunities having great suits can create.
14 Aug 2013
Alan Robertson was horrified by the findings of our Sweat Index and makes some simple suggestions to ease the stress and reduce media agency churn. Go to the pub is one.
TubeMogul MD Stephen Hunt responds to recent articles in AdNews that nobody is looking at online ads. Video will change all of that, he suggests.
13 Aug 2013
With the abundance of data around social, how can brands learn how to reach the right people at the right time with the right message? OMD's Catalina Salazar shares some pointers.
A bad user experience is both frustrating for customers and damaging for businesses. Gordon McNenney, content and communications director at DT lays out what he says should be the new UX law.
12 Aug 2013
Jeanette Phang, insights director at Visual Jazz Isobar, lays out the local and global NFC landscape and how it impacts brands.
05 Aug 2013
The big idea is out. The long idea is in. And it's necessary to engage today's always-on, hyper-connected audience, argues McCann's national head of digital Bradley Moore.
30 Jul 2013
Ever wondered why Australia has such a high smartphone penetration rate? MEC's Thomas Lyngsfeldt gives a comprehensive lowdown on the nation's love affair with their phones.
It feels like we're in the ideas industrial revolution, but with every revolution something gets marginalised. Today it's the craft of creativity, writes Matt Wheeler.
People hate advertising. The industry is smart and does a lot of good, but it’s too busy bitching about the little stuff to show its good side, writes Rosie Baker.
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