What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?

Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.

OPINION: Why bad reviews don't always mean bad news

18 Dec 2012

Beautyheaven's managing director Jackie Maxted suggests that in an age of social media, bad reviews should be embraced by brands as opportunities to improve.

OPINION: Property of … who owns social media?

17 Dec 2012

Aegis Media's Kristen Boschma argues that dealing with social media can be a real headache, but suggests it can be an incredibly powerful tool if every department in a company's ecosystem uses it effectively.

OPINION: What does 2013 have in store for media sales?

17 Dec 2012

GroupM chief digital officer Danny Bass casts his gaze forward to 2013, and looks at the big issues he thinks will impact the changing world of media sales.

OPINION: So, a CMO and a CIO walk into a bar ...

17 Dec 2012

IBM Global Business Services' Graham Kittle argues that now more than ever chief marketing officers need to be on the same team as chief information officers.

2012 IN REVIEW: Smart TVs, recommendation engines and the Oscars of Porn

14 Dec 2012

SBS' Richard Finlayson talks adult video, Big Brother drop-outs and the year that was in TV land.

2012 IN REVIEW: Social tsunami, 'sticky' magazines and 'do not track'

14 Dec 2012

PwC's Megan Brownlow looks back on 10 of the biggest milestones of 2012.

OPINION: The case for firing marketing managers

13 Dec 2012

Uno's Glenn Mabbott argues the role of the marketing manager is becoming an increasingly expensive indulgence in a lean, 21st-century business.

OPINION: Traversing legal minefields in your next big campaign

12 Dec 2012

Legal experts Ian Robertson and Aemelia Grounds explore a few of the legal pitfalls brands and agencies can get caught up in when working on a pitch, product or campaign.

OPINION: Protecting premium inventory and the future of digital

12 Dec 2012

Facilitate Digital's Tom Peacock argues the rapid growth of programmatic buying is damaging not only premium publishers but the entire digital industry.

OPINION: Momma knows best

12 Dec 2012

Find yourself feeling dazed and confused about your career path? Producer Sarah Williams explains why being part of a mentoring program is beneficial and rewarding to all those involved.