What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.
26 Jul 2013
One company which recently completed a creative review opted for the shop that refused to budge on a deal which a rival was pushing hard to do for $2-3 million less in fees. Not possible?
18 Jul 2013
Publicly embarrassing a PM known to hold a grudge in an election year? Oh dear. Naked only has one course of action, writes Glen Condie.
16 Jul 2013
Where's the line between disruptive and invasive advertising? Octagon's Adam Hodge runs the rule over the good, the bad and the ugly. He wants your take too.
12 Jul 2013
Paul McIntyre lays into an industry disappearing up its own channel. Agencies, PR companies, publishers... no one is spared from the wrath of the punisher. Oh, and by the way, we have a new-look print edition too.
09 Jul 2013
Mobile and tablet operating systems account for 60% of internet traffic so why hasn't adland caught up, questions JBA Digital's Andrew Fisher.
05 Jul 2013
King Content's Craig Hodges has a look at how LinkedIn has evolved from a recruitment business to a dynamic content platform.
04 Jul 2013
News and Fairfax have thrown their chips behind the paywall. Whether or not consumers are willing to pay will ultimately come down to the product, writes Danny Bass.
03 Jul 2013
Is it a bird? Is it a plane? No, it's Superman, the brand. The Leading Edge's Chrissy Blackburn dissects where Man of Steel may have gone wrong.
Everyone wants to be a creative. No wait, everyone wants to be data guy. The White Agency's Andy Stern looks at which field can rightly claim to be the 'sexiest' in adland.
02 Jul 2013
Have you heard about Tinder? It's a dating app that's yet to actualise the goldmine of data it's sitting on. Leo Burnett's Jonno Seidler talks about getting hooked up and how brands can get hooked on.
Online discount shopping events are increasing in popularity, but retailers need to think about how they impact the brand, says Experian's head of research and consulting, Dave Audley.
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