What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.
07 Mar 2013
The main challenges of digital marketing are to get both people and technologies that can work together, says Edge head of strategy Richard Parker, reporting from the Adobe Digital Marketing Summit.
06 Mar 2013
There's a big Aussie contingent in Utah for Adobe's Digital Marketing jamboree, reports Edge head of strategy Richard Parker. They all want to learn about integrating digital content, tracking, testing and optimisation.
27 Feb 2013
The Mayan-like predictions that TV will die have gathered pace since we started watching video online. But it will be around for a long time yet, says Adap,tv's Phil Duffield.
Every year, or so, there’s a development in the social marketing world that matters. Twitter’s move to enable powerful third-party buying and optimisation systems it just that, says Charlie Wood.
Komli's Dan Bowden discusses the growth and potential of EDMs in this coming year.
25 Feb 2013
Getting the right people, the right process and the right planning to handle big data properly is the key to the success of Gillard's $1bn innovation push, says OMG boss Leigh Terry.
18 Feb 2013
Is it time for Julia Gillard to bring out the big guns and break bread with her social media followers? Take a sanity check first, says Chrissy Blackburn of The Leading Edge.
12 Feb 2013
TMS managing director Andrew Lamb spent yesterday evening cooking with celebrity chefs for 1,000 homeless people in Sydney. There were no hungry backpackers in sight.
11 Feb 2013
SheSays' Kara Jenkins gives 10 tips on how to improve your networking skills and why networking and dating really aren't worlds apart.
07 Feb 2013
Change is good. But not just for its own sake, argues Paul Swann, creative partner at The Works.
Was there enough of a tip from Kerry Stokes in this morning's conference call with journalists to expect Kurt Burnette will get the gig replacing the $2.6 million man, Tim Worner, as Network Seven boss?
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