What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?

Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.


OPINION: Crunch time for the retail industry

Salesforce ExactTarget Marketing Cloud Australia managing director Lee Hawksley.

The latest ABS retail sales figures include online sales the first time, and there's big news buried in the data. It's do or die time for retailers, writes Lee Hawksley.

#TweetingWithMittens: Five real-time marketing moments of #SocialBowl2014

Iris Worldwide regional planning director (APAC) Dan Pankraz.

Delivering social content at speed is the name of the game when it comes to tapping into big cultural events like the Super Bowl. We call it Urgent Genius.

OPINION: Are you a Sherlock or a Watson?

If a student was to ask me what they should read to succeed in a strategy job, I would have to say start with Sherlock Holmes. The world's most famous detective was actually a qual/quant strategist.

OPINION: Content Shock? More like content evolution

Content marketing is no longer a sustainable strategy for businesses, and the world is approaching a state of content overload? That's rubbish, says Mahlab Media boss Bobbi Mahlab.

OPINION: Nick Keenan on the Year of the ROK

Maxus Melbourne boss Nick Keenan

Return of knowledge (ROK) is the new metric, reckons Maxus' Nick Keenan. Only agencies game enough to take a swim in the data tsunami and emerge with learnings will be the survivors.

OPINION: Mark Pejic's predictions for 2014

MediaCom boss Mark Pejic shares his predictions for 2014. He reckons branded content, native advertising and increasing partnerships between brands and adland are where the money's going.

OPINION: Looking beyond the tech

AIMIA chief executive David Holmes.

The gadgets at CES 2014 are impressive, but don't get too hung up on the tech itself, writes David Holmes. Let your creative mind wander and dream of the possibilities these breakthroughs unlock.

OPINION: What marketers need to know about Facebook

Roland Irwin, general manager and product consultant at Marin Software.

Facebook is changing fast and its vast targeting and measurement options have become complex. Yet adland is flat out and learning time is a vague memory. So Marin has put everything you need to know into a short article.

OPINION: What won't happen in 2014, part 2

SpotXchange's Matt Von der Muhll reckons publishers will hold onto their data, mobile advertising will remain a clouded picture and advertisers will take time to get comfortable with cross-channel DSPs.

OPINION: What won't happen in 2014, part 1

GroupM head of digital John Miskelly.

GroupM's John Miskelly talks the non-death of the agency model, TV ad dollars and agency trading desks.



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Opinion: A bit more than a Tim Tam: Sunita Gloster predicts Global Marketer Week highlights
AANA chief executive Sunita Gloster.

The advertising world is converging on Sydney for AANA & WFA Global Marketer Week. So what will they take away? Sunita Gloster outlines the themes.