What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?

Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.

Integrate to collaborate: Adobe Digital Summit 2013

07 Mar 2013

The main challenges of digital marketing are to get both people and technologies that can work together, says Edge head of strategy Richard Parker, reporting from the Adobe Digital Marketing Summit.

Our correspondent reports from Utah

06 Mar 2013

There's a big Aussie contingent in Utah for Adobe's Digital Marketing jamboree, reports Edge head of strategy Richard Parker. They all want to learn about integrating digital content, tracking, testing and optimisation.

OPINION: Ignore the alarmists. TV has a bright future.

27 Feb 2013

The Mayan-like predictions that TV will die have gathered pace since we started watching video online. But it will be around for a long time yet, says Adap,tv's Phil Duffield.

OPINION: Twitter’s Ads API is here and it's a big deal

27 Feb 2013

Every year, or so, there’s a development in the social marketing world that matters. Twitter’s move to enable powerful third-party buying and optimisation systems it just that, says Charlie Wood.

OPINION: EDM is alive and kicking audiences

27 Feb 2013

Komli's Dan Bowden discusses the growth and potential of EDMs in this coming year.

OPINION: Build it and it will come

25 Feb 2013

Getting the right people, the right process and the right planning to handle big data properly is the key to the success of Gillard's $1bn innovation push, says OMG boss Leigh Terry.

OPINION: Helping our politicians stay sane in social media

18 Feb 2013

Is it time for Julia Gillard to bring out the big guns and break bread with her social media followers? Take a sanity check first, says Chrissy Blackburn of The Leading Edge.

OPINION: CEO cook-off

12 Feb 2013

TMS managing director Andrew Lamb spent yesterday evening cooking with celebrity chefs for 1,000 homeless people in Sydney. There were no hungry backpackers in sight.

OPINION: Why dating and networking go hand in hand

11 Feb 2013

SheSays' Kara Jenkins gives 10 tips on how to improve your networking skills and why networking and dating really aren't worlds apart.

OPINION: Don't go changing

07 Feb 2013

Change is good. But not just for its own sake, argues Paul Swann, creative partner at The Works.