What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?

Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.

OPINION: Marketing with data - evolve or die

19 Mar 2013

Marketers and creative agencies need to understand how to use the data available to them, or be left behind by competitors who do, says MassMedia's Vlad Ivanovic.

OPINION: Be judged on your output, not your chromosomes

19 Mar 2013

There's a lot of talk about gender bias in adland and, at the risk of being contentious, With Collective's Dominique Hind thinks the industry should focus on the impact you make, rather than your gender.

OPINION: What you need to know about Asian expansion

19 Mar 2013

Switched on Media's Scot Ennis shares what he's learnt from the company's recent foray into Asia and emphasises each market holds its own unique challenges and attributes.

OPINION: Top eight take-outs from the ‘Content Marketing in Australia’ report

15 Mar 2013

Content marketing is king, says King Content's Craig Hodges. His take on the Content Marketing Institute's latest report is that Australian firms will spend more of their budgets on it as returns convince boards.

OPINION: Is media just for the young?

14 Mar 2013

Women in media, mothers in media and now older people working in media have all been hot topics of late. At the ripe old age of 42, Mindshare MD Anathea Ruys says no demographic monopolises success.

OPINION: 2013 not the next year of mobile, it's the year of the personal retail assistant

12 Mar 2013

People using their phones while shopping quadrupled last year according to some data sets. Retailers need to give customers what they want, says InMobi's Rupert Pay.

OPINION: Facebooks’ new news feed a dream come true

08 Mar 2013

Facebook's news feed changes. What does it all mean for advertisers? Bigger ads, more ads and more targeted advertising, says Marin's Nick Gill.

OPINION: The Prancing Three Pony - Dancing With Emotion

08 Mar 2013

Kellie Newstead from the Ehrenberg-Bass Institute links high arousal emotional responses and viral videos to find out why we love to share videos of laughing babies and dancing ponies.

Adobe Summit day two: Coke says don't lead with social

08 Mar 2013

Read what Coke had to say about social media versus traditional advertising and Felix Baumgartner's views on jumping from space at the Adobe Digital Marketing Summit.

Integrate to collaborate: Adobe Digital Summit 2013

07 Mar 2013

The main challenges of digital marketing are to get both people and technologies that can work together, says Edge head of strategy Richard Parker, reporting from the Adobe Digital Marketing Summit.