What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.
12 Feb 2014
My greatest fear is not being relevant. And my guiding rule when it comes to work has always been 'if it was my money, what would I do?'
07 Feb 2014
Leading digital marketing analyst Jason Juma-Ross outlines how the industry's breakneck evolution will play out in the next few years.
06 Feb 2014
The latest ABS retail sales figures include online sales the first time, and there's big news buried in the data. It's do or die time for retailers, writes Lee Hawksley.
04 Feb 2014
Delivering social content at speed is the name of the game when it comes to tapping into big cultural events like the Super Bowl. We call it Urgent Genius.
28 Jan 2014
If a student was to ask me what they should read to succeed in a strategy job, I would have to say start with Sherlock Holmes. The world's most famous detective was actually a qual/quant strategist.
23 Jan 2014
Content marketing is no longer a sustainable strategy for businesses, and the world is approaching a state of content overload? That's rubbish, says Mahlab Media boss Bobbi Mahlab.
20 Jan 2014
Return of knowledge (ROK) is the new metric, reckons Maxus' Nick Keenan. Only agencies game enough to take a swim in the data tsunami and emerge with learnings will be the survivors.
13 Jan 2014
MediaCom boss Mark Pejic shares his predictions for 2014. He reckons branded content, native advertising and increasing partnerships between brands and adland are where the money's going.
09 Jan 2014
The gadgets at CES 2014 are impressive, but don't get too hung up on the tech itself, writes David Holmes. Let your creative mind wander and dream of the possibilities these breakthroughs unlock.
20 Dec 2013
Facebook is changing fast and its vast targeting and measurement options have become complex. Yet adland is flat out and learning time is a vague memory. So Marin has put everything you need to know into a short article.
People hate advertising. The industry is smart and does a lot of good, but it’s too busy bitching about the little stuff to show its good side, writes Rosie Baker.
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