What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?

Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.


Opinion: Data and people sitting in a tree...

Bryan Melmed, director of Insights.

Netflix may have mined big data to deconstruct Hollywood, but it still needed real people to add the magic, writes Exponential's Bryan Melmed.

Opinion: The RTB future of music, TV, outdoor and mobile

Marin's Roland Irwin reckons the future of music, TV, outdoor and mobile is likely to be real-time bidding.

Opinion: Why is Australia lagging behind in programmatic investment?

Australia is way under the odds in terms of investment into programmatic compared to the US and European markets, reckons RadiumOne's Kerry McCabe. Now why is that?

Opinion: Amazon is coming

The shift to customer-centricity appears tectonic. What eBay and Gumtree did to Telstra's The Trading Post is a warning. Amazon is coming, writes DT's Gordon McNenney.

Opinion: Regrets of a dying ad man

James Procter, of One Small Step Collective, is not dying. But an article on the regrets of those that are dying made him think about professional remorse in advertising. Here's what he'd change.

Nigel Marsh has out-of-body experience at South By Southwest

Nigel Marsh and Adam Savage.

In the land where wearing Google Glass is normal, and people want implants, Nigel Marsh has a typically contrarian take on South By Southwest.

Opinion: Mobile means agile so don't stand still

CEO of Mnet.

Mnet boss Travis Johnson came back from the Mobile World Congress in Barcelona thinking that if the future is all connected, marketers better take technology matters into their own hands.

Opinion: Media Federation goes soft on emerging leaders

AdNews editor-in-chief Paul McIntyre.

Paul McIntyre gets a warm and fuzzy feeling after attending the latest MFA 5+ initiative for emerging leaders.

Opinion: Fraud, programmatic and viewables pre-rolled into one

TubeMogul's Stephen Hunt says every ad must have the opportunity to be seen, that industry must unite against fraud, develop standards and use the tools at hand.

Opinion: Don't be cheap or you'll end up with programmatic fraud

Fraud can be expected in any business where big money changes hands. Vendors are responsible for 'clean' inventory. But you get what you pay for, says Adap.tv's Nikki Retallick.



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Opinion: A bit more than a Tim Tam: Sunita Gloster predicts Global Marketer Week highlights
AANA chief executive Sunita Gloster.

The advertising world is converging on Sydney for AANA & WFA Global Marketer Week. So what will they take away? Sunita Gloster outlines the themes.