What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.
16 Apr 2013
Adland must learn to embrace the power of the deviant, says ZenithOptimedia's Uma Sekar. No. Not that kind of deviant.
15 Apr 2013
MediaCom's Nick Keenan argues James Greet and Mat Baxter are engaging in textbook political spin with their attack on commission-based fees and Nielsen rankings.
If we want our brands to poke through the clutter, we need to take a lesson from Margaret Thatcher by being loud and proud and not flinch in the face of those who disagree, argued JWC's Rob Currie.
05 Apr 2013
Thinking of starting up your own agency? With Collective's Justin Hind offers some food for thought before taking the leap.
03 Apr 2013
Kinesis Media's Alan Robertson tries to answer the age-old question that haunts media buyers.
27 Mar 2013
Have advertisers lost all brand protection on Google now that the search giant has gazumped the ACCC? Outrider's Gary Nissim lays out the facts.
Rodeo general manager Aaron Tobin considers what happens to smartphones in the online retailing space as tablets gain increasing prominence in consumers' hearts and hands.
26 Mar 2013
Some online adspace aggregators mark up inventory by 60%, yet their serving of your ads has very little value add. Glenn Mabbott shows one cheeky example.
25 Mar 2013
UM's Richard Chataway explores the possibility that 'softer' ads like 'Dumb Ways To Die' might be effective enough to change behaviour.
22 Mar 2013
Paul McIntyre reckons Ikon's management team rout followed a clash over a radical new strategy. Either way it rips open the debate that needs to be aired around DSPs, arbitrage, bias and the rest.
Was there enough of a tip from Kerry Stokes in this morning's conference call with journalists to expect Kurt Burnette will get the gig replacing the $2.6 million man, Tim Worner, as Network Seven boss?
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