What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?

Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.

OPINION: Understanding innovation

18 Jun 2013

'Innovation' is the most misunderstood word in the industry vernacular at the moment. 2012 was bad, but 2013 is absolutely woeful, argues Visual Jazz Isobar's Erik Hallander.

Top five marketing disasters of all time

11 Jun 2013

OgilvyOne's Rob Morrison spills the beans on his top five marketing disasters of all time.

OPINION: Fast-tracking brand building via a slice of Hollywood

11 Jun 2013

Borrowing from Hollywood via licenced content gets results for advertisers by harnessing a higher power. There's nothing lazy about that, says The Bridge's Phil Jones.

OPINION: The coming of age of in-stream video

31 May 2013

Early cinema stuck close to theatre while early TV mirrored radio formats. The same is true of in-stream video, says DG MediaMind's Carolyn Bollaci. But she says advertisers need to lose the blinkers or lose out.

Five most annoying ads ever created

30 May 2013

Continuing our ad hoc top five series, Jamshop principal and creative director Jim Robinson gets the most annoying adverts off his chest.

OPINION: Do you work for a dead business walking?

30 May 2013

Many of today's brands are like fat old men, gorging on crap and waiting to die, argues UNO director Glenn Mabbott.

Life lessons from Charles Saatchi

28 May 2013

If you're ever asked to explain what creative copywriting is all about, Charles Saatchi's fable about the blind beggar says it all, writes Graham Monkman.

OPINION: Is Google dancing with the devil?

27 May 2013

MEC head of search Alex Hancocks says Google should apply its trademark policy regulations to the display URL of ad text. That would keep him and client Tiger Airways happy, at least.

OPINION: Real world education solves industry skills shortage

23 May 2013

Do today's adland graduates have the necessary skills for the real world? Macleay College program leader Ian Thomson says his do. What do you think?

OPINION: The disconnect between brands, agencies and customers

21 May 2013

Without proper access to brands' internal sales data, agencies are swimming blind and customers ultimately lose out, writes Avrill D'Costa.