What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.
07 Mar 2014
TubeMogul's Stephen Hunt says every ad must have the opportunity to be seen, that industry must unite against fraud, develop standards and use the tools at hand.
06 Mar 2014
Fraud can be expected in any business where big money changes hands. Vendors are responsible for 'clean' inventory. But you get what you pay for, says Adap.tv's Nikki Retallick.
27 Feb 2014
The recent Biennale-Transfield controversy highlights the need for robust corporate sponsorship strategy, writes Andrew Town.
26 Feb 2014
Bob Garfield's wrong about native advertising being the death knell for editorial integrity and trust in newspapers, says Sound Alliance boss Neil Ackland.
21 Feb 2014
ABC’s The Checkout show just blew up marketing’s new world order as the “digital ecosystem” ushers in a new world of public “authenticity".
20 Feb 2014
It's return of knowledge two: bigger, faster and even more knowledgeable than last time. Maxus trio Peta Southcombe, Andrew Pascoe, Leah Dickenson don the gloves.
18 Feb 2014
That Air New Zealand's safety video featuring bikini-clad models has taken off everywhere demonstrates a bit more than the brace position, says M&C Saatchi's Paul Dunne, who once wrote a safety video for Qantas.
17 Feb 2014
Facebook and Google’s public proclamations have wider implications for our industry, says Adconion's Matt Hunt. It's all about simplifying cross channel attribution. Re-attribution is the game and focusing on the R in ROI is the new black.
14 Feb 2014
Brand experience can only match the message with singularity of purpose, says M&C Saatchi Australia CEO Jaimes Leggett.
Programmatic winter is coming. Media companies better prepare or face the wall. Staff investment is now critical, says Xpand's Dan Sheppard.
People hate advertising. The industry is smart and does a lot of good, but it’s too busy bitching about the little stuff to show its good side, writes Rosie Baker.
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