What do the thought leaders in the marcomms industry have to say about media, marketing and advertising?Hear from creative heads, media bosses, marketing directors and industry analysts about their opinion on the latest news, trends and initiatives. The AdNews Opinion section will keep you at the forefront of industry insight.
18 Jun 2013
'Innovation' is the most misunderstood word in the industry vernacular at the moment. 2012 was bad, but 2013 is absolutely woeful, argues Visual Jazz Isobar's Erik Hallander.
11 Jun 2013
OgilvyOne's Rob Morrison spills the beans on his top five marketing disasters of all time.
Borrowing from Hollywood via licenced content gets results for advertisers by harnessing a higher power. There's nothing lazy about that, says The Bridge's Phil Jones.
31 May 2013
Early cinema stuck close to theatre while early TV mirrored radio formats. The same is true of in-stream video, says DG MediaMind's Carolyn Bollaci. But she says advertisers need to lose the blinkers or lose out.
30 May 2013
Continuing our ad hoc top five series, Jamshop principal and creative director Jim Robinson gets the most annoying adverts off his chest.
Many of today's brands are like fat old men, gorging on crap and waiting to die, argues UNO director Glenn Mabbott.
28 May 2013
If you're ever asked to explain what creative copywriting is all about, Charles Saatchi's fable about the blind beggar says it all, writes Graham Monkman.
27 May 2013
MEC head of search Alex Hancocks says Google should apply its trademark policy regulations to the display URL of ad text. That would keep him and client Tiger Airways happy, at least.
23 May 2013
Do today's adland graduates have the necessary skills for the real world? Macleay College program leader Ian Thomson says his do. What do you think?
21 May 2013
Without proper access to brands' internal sales data, agencies are swimming blind and customers ultimately lose out, writes Avrill D'Costa.
Was there enough of a tip from Kerry Stokes in this morning's conference call with journalists to expect Kurt Burnette will get the gig replacing the $2.6 million man, Tim Worner, as Network Seven boss?
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