Nine overtakes ABC in Nielsen ratings as BBC makes big jump

Lindsay Bennett
By Lindsay Bennett | 23 June 2017

Nine.com.au has moved into second place in the May Nielsen Digital Ratings, bumping the ABC down to third position with an audience of 4.6 million, down 6%.

Nine.com.au saw a small increase of its audience, up 0.6% to 4.7 million.

The current events and global news sub-category was steady overall with some movement in the top ten rankings.

News.com.au retained top position in with a unique audience of 5.8 million with a small 4% decline.

Five out of the top ten increased their unique audience numbers. BBC saw a large jump in unique audience to 2.6 million, up 16% on last month, to move to seventh place, up three spots.

Major international news events during May contributed to notable increases in unique audiences to many of the international news entities.

Smh.com.au (3.8 million, -7%), Daily Mail Australia (3.1 million, +5%) and The Guardian (2.9 million, +0.5%) retained their fourth, fifth and sixth positions respectively.

Yahoo7 News moved to eighth (2.5 million, -11%), The Daily Telegraph retained their ninth position (2.4 million, +3%) and the Herald Sun moved to tenth (2.3 million, -6%).

Last month Nielsen under-reported smartphone and tablet data for some of the websites it tracked in April shifting the position of The Daily Mail and The Guardian. The measurement company was forced to restate its monthly digital ratings figures.

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More than 90% of Australians aged 18+ engaged with social networking content via a smartphone during May 2017, according to Nielsen.

The average time per person spent on a smartphone device increase by one hour in May 2017 compared to the previous month, with 12.7 million Australians 18+ accessing a social networking site or app via a smartphone device.

The top five social networking media brands ranked by unique audience, across all devices, according to Nielsen’s research for May 2017 were:

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