Zenith Sydney has won the media account of Australia's leading ticketing, live entertainment and data, TEG Live.
The company, owns Ticketek and provides integrated entertainment, sport and lifestyle business, delivering live content, hospitality, sponsorship, consulting and event management.
Previously TEG Live handled its media direct and immediate priorities will be working with Zenith on strategy for concerts, exhibitions and life like touring.
“We’re delighted to be partnering with TEG Live, working with the company on its exciting line up of events, tours and exhibitions. As the ROI agency, we are looking forward to bringing a new level of insight and results to TEG Live,” Zenith Australia chief executive Nickie Scriven said.
TEG Live events include Cirque du Soleil, Life Like Touring, The Entertainment Store, The Brickman Lego Exhibition and TEG Exhibitions, which promotes the Rolling Stones and Real Madrid World of Football exhibitions. It also brought the Intel Extreme Masters eSports tournament to Australia in May.
“We’re excited to work with Zenith as a key extension to our marketing team. We’re looking forward to the insights and new opportunities we’ll unlock from this partnership,” TEG Live marketing manager Emilie Jirsch said.
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