Our Young Guns profile takes a weekly look at some of the young talent across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry.
Today we speak to Vice creative Hannah McElhinney.
Duration in current role/time at the company:
How long have you been in the industry?
How did you get here? Was this always the plan?
I got my start like many creatives, through AWARD school. From there I worked in various advertising agencies, but was immediately drawn to working at Vice. I love that we're encouraged to think about not just what would answer a brief, but what our audience would want to see. Usually, if our audience has a good time watching something, we've had a good time making it.
Who's your right hand person/who guides you day to day?
My creative director, Royce. He's a gun creative with an incredible gut feel about what makes a good idea.
What’s best thing about the industry you work in?
That it's not just the one industry – I get to experience many different industries every time I get a brief. One day I might be learning everything I can about self-driving cars, while the next I'm on set in a restaurant kitchen. It's wild!
And the biggest challenge?
Thinking about what's next. The industry moves so fast so it's always challenging to think about not just what's happening now, but what cultural conversations we'll be having in 6 months time.
Whose job have you set your sights on in the future?
Charlie Brooker. I've always wanted to write a television show, and if it turned out to have a concept as good as Black Mirror that would be ace.
Where do you turn for inspiration?
Books. I love to read more than anything and a good book will always push you to think about something in a different way.
My favourite advert is (and why):
This one from Nike Women India. It's insane. I watch it whenever I don't want to go to the gym.
Tell us one thing people at work don’t know about you?
I think they probably know a bit much to be honest.
In five years' time I'll be:
In New York – I hope.
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