Yahoo7 bolsters e-commerce offering

Lindsay Bennett
By Lindsay Bennett | 4 April 2016

Yahoo7's local collaboration with social shopping site and app Polyvore, across its lifestyle and entertainment platforms, has kicked off today.

Ployvore is is a shopping site where you can give and get styling ideas from the world's largest style community. It offers partners an unmatched opportunity to create an immersive style experience, by activating trendsetters to bring brands to life.

This strengthens Yahoo7's lifestyle offering through the incorporation of community and commerce, and provides Polyvore's retail partners native shopping ads that drive traffic and sales.

When interacting with the Yahoo7 platforms, audiences will be served embedded Polyvore collections or sets featuring outfit inspiration and the latest fashion trends, which they can browse and shop instantaneously. The Yahoo7 platforms are premier destinations for the most up to date lifestyle and entertainment content.

Yahoo7 CEO Ed Harrison says: “This collaboration will provide a more advanced solution for our advertising and retail partners to better target their consumers, and allow Australian style lovers to purchase the most sought after local pieces.”

Polyvore CEO Jess Lee says the partnership will allow users to discover their favourite brands based on “personalised, trend-driven content”.

Yahoo7 and Polyvore will launch their Australian collaboration with several Australian e-commerce retailers already onboard. Additional local retailers will be announced in the coming months.

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