Wunderman Thompson reveals new look

By Mariam Cheik-Hussein | 5 February 2019

Wunderman Thompson has revealed its new look, following the merger of the two companies last year.

In November, WPP merged J. Walter Thompson (JWT) and Wunderman to create the new entity known as Wunderman Thompson.

The move was part of WPP's radical restructure and impacted a global workforce of approximately 20,000 in 200 locations across 90 markets.

Since then JWT APAC CEO John Gutteridge has been named as the new CEO for Wunderman Thompson in Australia and New Zealand.

The new branding, created by WPP's brand consulting company Landor, focuses on growth and positions the agency as a creative, data and technology agency.

It mirrors the transformation WPP went through, from a traditional black and white agency design to a modern look with bright, vibrant colours.

twist.jpg

Wunderman

Wunderman Thompson's new logo and design

While the agency created a microsite to showcase its new look, it said a full site will launch in the coming months. It's also opened up new socials across Twitter, Instagram, Facebook and Linkedin with the new branding.

Wunderman Thompson Australia said the new branding is being rolled out in a phased approach, with no current changes to Australia and New Zealand.

What do you make of the branding? Comment below.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus