WPP has opened a new digital agency in Sydney within J. Walter Thompson, absorbing the group's existing digital agency Webling.
The new agency, called Mirum Australia, will be led by managing director Claire van Heyningen. It currently operates in 18 countries and offers solutions across strategy, creativity and technology.
Van Heyningen joined Webling in February this year, following the departure of co-founder Deniz Nalbantoglu and has seen the business add Exchange for Change and Bravecto, amongst others, to its client list.
Mirum also works with Subway, Entertainment Book, NSW Health and the “Return & Earn” container deposit scheme.
“Combining the global strength of a digital brand such as Mirum with the local knowledge and expertise of a strong local digital agency represents an amazing opportunity to further solidify Mirum’s digital leadership in this region," J. Walter Thompson Asia Pacific CEO John Gutteridge says.
Australia has long been viewed as an ideal expansion opportunity for Mirum according to global CEO Dan Khabie.
“Mirum is about making what’s next and Australia gives us a unique opportunity to work with a new set of diverse clients in a region that is seeing huge growth around digital technology,” Khabie says.
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