WPP AUNZ has launched a strategy consulting arm as it looks to “unlock brand and market-led business growth" and battle the consultancy firms.
The aim of the specialised division is to provide clients business focused advice that might fall outside of the traditional advertising remit.
WPP AUNZ CEO Mike Connaghan says it will go “far beyond a conventional business consultancy”.
“This a strategic move to help clients focus on where to play and how to win in a fast-paced business environment. We believe WPP AUNZ is best placed to give this advice because we are expert marketers that can provide clients from a wide range of industries the clarity and resolute decisions they require,” he says.
WPP Consulting will be led by former Kantar MD Caspar Wright and Patrick Fry. The new business unit will draw on skill sets from across the business including Rob Pardini, WPP AUNZ chief data scientist and Rose Herceg WPP AUNZ chief strategy officer.
It's approach will be rooted in consumer research and advanced data analytics and Connaghan says it will “tie insights to dollars and apply whole-brain thinking to the work they do”.
“By using futurist thinking principles and adopting a holistic approach, WPP AUNZ Consulting will help companies think differently about where their business is and where it should be going,” he says.
Wright adds: “The marketing world will change more in the next 10 years than the last 50, and it’s essential for clients to navigate this if they are to engage effectively with their markets and deliver great financial outcomes.”
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