International creative agency Paper Stone Scissors has been appointed to the creative account for internationally retail company Workwear Group, following a competitve pitch.
As the creative partner for the business, Paper Stone Scissors will look after both the Hard Yakka and King Gee brands.
Paper Stone Scissors will be responsible for the strategic and creative development and production of all brand communications.
“We are thrilled to be appointed to work with the team at Workwear Group on every aspect of these two brands. Both Hard Yakka and King Gee are a true reflection of the everyday Australian and we’re excited be partnered on this journey with them," Paper Stone Scissors creative director and co-founder Andrew Majzner says.
“After meeting with several different agencies, the team’s decision was unanimous – Paper Stone Scissors was everyone’s pick. They were able impress our team and demonstrate a real understanding of our industry and the consumer. We’re looking forward to an exciting partnership ahead” says John Ripani, Head of Industrial Merchandise at Workwear Group.
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