The Australian Women’s Weekly (AWW) has won the title of Australia’s most read paid magazine, according to the most recent Roy Morgan Readership Survey.
Recording a cross platform audience of 2.49 million, up 9% on last year, the AWW overtook reigning top magazine,Better Homes & Gardens, to secure the number one paid spot.
In print, the brand recorded a total audience of 1.57million, with a 17% increase in female readers under 40.
"Our focus over the past 12 months has been to evolve The Weekly in such a way that we retain our core strengths while attracting and resonating with as many new readers as possible," The Australian Women’s Weekly editor in chief Nicole Byers said.
"To be reaching people from such a wide range of demographics is something we’re very proud of, and a testament to that fact that trusted brands and quality content remain strong drawcards for the Australian public.”
The AWW's key advertisers include AGL, L’Oreal, Coles, Harvey Norman, Myer and Westpac, which have all signed on for ongoing campaigns.
The results follow the announcement of The Weekly’s investment into its first feature film, the Helen Reddy biopic, I Am Womanand a series a broader business initiatives to drive a more equal female future.
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