Carsales today has named Whybin\TBWA Melbourne as its lead creative agency, after a competitive pitch.
Carsales group marketing director Kellie Cordner said that as a business carsales was looking for a partner to bring new thinking and creative use of data in order to take its brand campaigns to the next level
“At carsales we constantly strive and evolve to be compelling and deliver the best possible service and products that our customers know us for and demand,” Cordner said.
“We have some of the best digital brains in Australia at carsales and so we needed an agency that would seamlessly complement our innovation”.
Cordner said the business went with Whybin\TBWA Melbourne because of its strong track record in the development of big brand platforms.
“Throughout the process we saw outstanding strategic and creative thinking making this an extremely tough decision. However Whybin\TBWA is recognised as being a force in helping drive disruption and clearly demonstrated a strategy to take our brand campaigns to the next level,” she said.
Newly named CEO of Whybin\TBWA Group Melbourne, Kimberlee Wells said: “We’re thrilled to be appointed as carsales’ new creative agency. They have ambitious plans for the future, a strong innovation pipeline and a relentless passion for their customers. We look forward to working with the team to not only realise these opportunities, but in doing so further widen the gap between carsales and its competitors.”
Carsales had previously held its creative in house, but it was felt that given the group’s growth and the brand’s maturity, the time was right to work with an agency that could match the company’s expansion needs.
Carat Australia will continue to be carsales’ media agency and Red Agency will still handle PR consultancy.
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