Whybin's Bradbury promoted to CEO

Whybin TBWA Tequila Sydney chief executive, Paul Bradbury.

SYDNEY: Whybin TBWA has promoted managing director Paul Bradbury to the role of chief executive, following a string of client wins.

The promotion encompasses the entire Sydney operation, including the Tequila division of the business. At present, he oversees over 150 employees, but this figure is set to increase as the business starts a hiring spree for the recently won NRMA creative contract.

Whybin TBWA chairman Scott Whybin said: "The unprecedented growth and new business success of the Sydney office, including leading the recent win of the IAG business, plus two more significant unannounced wins, has proven to me in spades that Paul is ready to take responsibility of the entire Sydney operation."

Bradbury said" "The next few years are going o tbe very exiciting."

Bradbury has been at Whybin TBWA since 2007, when he joined as general manager, and was promoted to managing director in 2008.

SYDNEY: Whybin TBWA has promoted managing director Paul Bradbury to the role of chief executive weeks after the agency scooped NRMA's $30 million creative account.

Bradbury will be responsible for the entire Sydney operation, including the Tequila division of the business. One of Bradbury's first tasks is to hire new staff to service the NRMA business.

Bradbury joined Whybin TBWA in 2007 as general manager, and was promoted to managing director in 2008.

Whybin TBWA chairman Scott Whybin, said: "The unprecedented growth and new business success of the Sydney office, including leading the recent win of the IAG business, plus two more significant unannounced wins, has proven to me in spades that Paul is ready to take responsibility of the entire Sydney operation."

Bradbury: "The next few years are going to be very exciting."

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