Why Atomic 212 is banning emails

By Alison Lowe | 23 November 2015
CEO of Atomic 212, Jason Dooris.

Media agency Atomic 212 is banning internal email communication in a bid to get its staff talking.

Dubbing the plan the “Talk First” initiative, Jason Dooris, CEO of Atomic 212 said he expects it to “work wonders” in improving efficiency and giving staff a better work-life balance, with a pilot program indicating a possible 30% increase in productivity.

“This is one of the most exciting things we have done in our business. In the early days of my working career the office was abuzz with conversation and people on the phone. There was an energy that made working really different and interesting every day. I think emails are the reason that that energy has disappeared,” he said.

Admitting doing away with internal email will be a “huge change” for the agency, Dooris claims emails too often encourage staff to deflect responsibilities and can create “bad morale” if misinterpreted.

Looking ahead, Dooris told AdNews the company may also reduce email communication with clients too.

“Emails keep staff constantly linked to the office, whether they are out at lunch, on a walk or even sleeping. Without emails they can rest easy knowing work stays with work. Happy staff makes for a happier work space,” Dooris added.

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