'Where’s the VB?' – Australia Day billboard sparks outrage for featuring hijabs

Lindsay Bennett
By Lindsay Bennett | 17 January 2017
The Australia Day billboard that sparked social debate [Source: Facebook]

UPDATE: QMS has removed the billboard ads after threats 

An Australia Day event billboard featuring two women in hijabs has sparked controversy on social media.

The sign advertised details of an RACV-sponsored event at Melbourne’s King’s Domain Gardens.

The two smiling women were the only people featured on the billboard, which also included an Australian flag.

It appeared alongside the Peninsula Link Freeway in Melbourne’s south east and sparked online outrage after a photograph of the sign was shared on Facebook.

One person on Facebook said: “Go and get f*cked with all this political bullshit. At least leave us one thing with the Southern Cross, a box of VB and a couple mates playing cricket. Who the f*ck wants to see a hijab on Australia Day?”

Another person said: “This is the most un-Australian thing I have ever seen.”

hijab comments

But many social media users defended the billboard.

"First of all this billboard is one of many highlighting the different cultures Australia has to offer, they are not just made for Muslims," a Facebook user says.

"For people to find shock in this, shows how racist or biased most people have become."

The RACV said the billboard was part of a broader Victorian government campaign to promote Australia Day.

It told Nine News it stood by the billboard saying it was “proud” to be the major supporter of the Victoria government’s popular Australia Day festival.

The billboard came just days after Meat and Livestock Australia released its non-Australia Day ad, featuring a celebratory barbecue with patrons from different backgrounds and cultures. Read more here.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus