What marketing execs can expect to get paid

Lindsay Bennett
By Lindsay Bennett | 16 February 2017

Marketing and communications executives are in high demand, with job ads on Seek growing 2% year-on-year.

The greatest advertising growth for the marketing and communications industry was seen in South Australia, where there were 29% more jobs than 12 months ago.

Marketing assistants/coordinators and marketing communication specialists were the most demand on Seek in SA.

The Australian Capital Territory also enjoyed solid growth in this sector with job ads up 26%.

“It’s encouraging to see advertising on Seek increase across several states and territories for the marketing and communications industry. It shows opportunities are not just isolated to New South Wales, Australia’s largest labour market, which is widely regarded as the hub for this industry,” Seek MD Michael Ilczynski says.

“Even though there is more job growth across the country for marketing and communications professionals, NSW still offers the most opportunities for this sector, despite job ads dipping 2% year-on-year in NSW this January.
table1.PNG Across Australia, the most in-demand marketing and communications professionals on Seek this January, and their average advertised annual salaries were:

1. Digital and search marketers, $84,752
2. Marketing communication specialist, $85,621
3. Marketing assistants/coordinator, $60,689

table2.PNG
“A trend we are seeing in this industry is the strong ongoing demand for digital and search marketing specialists, as well as more hybrid marketing communications specialist’s roles,” Ilczynski says.

“This could indicate that hirers are looking for multi-skilled practitioners, for example those that have traditional communications skills of story-telling and creating engaging content that can be applied to support broader marketing and business objectives.

“It’s also encouraging we’re seeing strong job ad growth this across trade marketing, brand management and international communications this January."

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