Andy Lark's shock departure from Foxtel could have wider ramifications for the company's creative agencies.
After Lark joined, TBWA Sydney resigned the account to take on the Amazon business. Prior to TBWA and Foxtel splitting, AdNews understands Lark was reluctant to meet with the agency.
AdNews understands Lark may have edged out Marcel and With Collective in favour of DDB Sydney, but both agencies remain on roster executing smaller projects.
It's thought Lark was also looking to work with BWM Dentsu on various projects, but the agency was never officially appointed.
A source close to the Foxtel business said "confusion has reigned supreme" within the marketing department with agencies left "paralysed" by a lack of clarity on their scope.
Now Lark has left, these agency relationships could be impacted by the arrival of CMO Kieren Cooney, who joined the business from REA Group.
Cooney worked at DDB-owned Interbrand for three years prior to REA Group, so has a unique understanding of the Omnicom business.
At REA Group, Cooney worked with BWM Dentsu Melbourne and Mindshare Melbourne, which is Foxtel's current media agency.
AdNews understands Cooney was considering reviewing REA's creative agency prior to his exit.
Another player within Foxtel that could drive an agency shake-up is Adam Ballesty. Ballesty joined Foxtel Sports as head of marketing from Diageo, where he established a strong relationship with Leo Burnett, particularly with ex-CEO Pete Bosilkovski who is now at Y&R.
DDB Sydney has just produced its first major work for Foxtel in promotion of its recently launched Fox Cricket channel. The success of this campaign will play an important role in the ongoing relationship of DDB and Foxtel.
More work from DDB Sydney is expected in coming weeks as Foxtel prepares for its summer and Christmas push.
Beyond the marketing department, Foxtel has also had wider leadership changes with Patrick Delany replacing Peter Tonagh in January.
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