Wavemaker Australia has promoted Philippa Noilea-Tani to the role of national head of investment, charged with leading the agency’s trading and investment strategy across all four Wavemaker offices.
Noilea-Tani has been with the agency since 2005, working as a media assistant for former business MEC, working her way up and eventually taking on her most recent role as Sydney trading director.
She has worked across a vast range of categories, including entertainment, FMCG, retail, communications, insurance, pharmaceuticals, finance and government.
Noilea-Tani takes over for outgoing head of investment Claire Butterworth, who is moving into GroupM sister agency MediaCom, taking on the role as its chief investment officer.
“In her 14-year career at MEC and now Wavemaker, Philippa has clearly demonstrated her technical investment excellence, how she builds absolute client trust and confidence, her strong media vendor relationships, her unrelenting passion for our business, and most importantly her complete dedication to mentoring, developing and leading highly motivated investment teams," Wavemaker ANZ CEO Peter Vogel says.
“We’re also big believers in promoting from within at Wavemaker – it not only rewards talented and committed people such as Philippa for their hard work, it also benefits our clients by ensuring continuity and the retention of valuable IP.”
Vogel added that "there was no one better" to take the agency's investment practice to "even greater heights".
Noilea-Tani says she looks forward to continuing her development at Wavemaker, intending to work closely with its interstate and national team to deliver stronger client outcomes.
Most recently, Wavemaker was reappointed to the media panel for the South Australian Government, with Carat and Reprise also joining the account, worth roughly $36.4 million.
Last year Noilea-Tani and Vogel joined AdNews journalist Joshua McDonnell to discuss the 2018 TV uprfronts season.
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