WA Department of Education hunts new creative roster

Josh McDonnell
By Josh McDonnell | 12 July 2018

Western Australia's Department of Education is searching for a roster of creative agencies.

The tender, posted online, outlines that two agencies will be added to a 'panel', broken up by two key categories, campaign development and graphic design services and the second is for video production and photography services.

"This will support the department in the planning and implementation of communications strategies for education programs and initiatives, support for schools and election commitments."

According to the department, Perth's metropolitan will dominate the majority of the work done by the successful agencies.

Respondents will have the option to submit an offer for one or both categories.

The department has identified several initiatives that the successful agencies will be required to address as part of the contract.

WA's Education Awards, the annual awards program for public schools and school staff, was at the top of the list, following by VacSwim, a statewide school holiday swimming program.

Further initiatives included:

  • Gifted and Talented Secondary Selective Entrance Programs;
  • School enrolments campaign;
  • School brand development – for new and existing schools;
  • Publications and communications materials – organisational reports and promotional material;
  • Video production for training, awareness, case studies and promotion; and
  • Select priorities and election commitments.

Earlier this year, the WA Government appointed Initiative to its $60 million media account, while also retaining long-standing partner Carat, following a competitive six-month tender.

Initiative won a spot on two parts of the business. The first is the 'non-campaign services' slice which previously sat with Adcorp.

Secondly it won a position on 'campaign services', which has a two-agency panel model. It replaces OMD and joins Carat - which has been on the account since 2013.

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