The long-awaited, New York-developed David Jones Christmas campaign launched last week. US agency Chandelier was briefed to create DJs' most important campaign of the year. What do you think?
In the midst of its creative pitch, David Jones took its Christmas campaign overseas to Chandelier, a New York agency founded by Australian Richard Christiansen. Its client list includes upmarket brands such as Nordstrom, Bergdorf Goodman, Anthropologie and Givenchy.
David Jones marketing boss Adriane McDermott told AdNews at the time the decision was made because she didn't want to compromise the Christmas campaign when its agencies were distracted by the pitch.
Now the campaign is here. What do you think? Vote below.
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