Vogue reigns supreme over magazines

Sarah Homewood
By Sarah Homewood | 13 February 2015

As the trend of falling print sales continues, Vogue and its sister title Vogue Living appear to be holding strong with the titles experiencing growth in both print and digital sales.

Over the last year Vogue has increased its print sales by 1.78%, while Vogue Living managed to do slightly better by growing 1.8%. The titles also performed strongly when it came to digital sales, with Vogue growing its digital sales by 16.8% year-on-year.

Of the results NewsLifeMedia’s CEO Nicole Sheffield said in a statement: “We have some of the most powerful and trusted brands in this country and through continuous evolution we are delivering market leading products and platforms. As reflected in the results delivered by both Vogue Australia and Vogue Living in this audit.”

Indie mag Frankie experienced its first drop with the title's average net paid sales going from 63,645 in December 2013 to 61,427 in December 2014, a 3.48% drop.

In terms of categories, men's health titles continued to struggle. Pacific Magazine's, Men's Health dropped 19.29% yoy, with Bauer's Zoo Weekly Magazine falling 36.32% yoy. The category which also includes Australian Men's Fitness, fell a collective 21.2%.

Pacific Magazine’s lifestyle title Better Homes and Gardens experienced stand out digital growth, with the titles digital presence growing 582.24% yoy.

Pacific Magazines chief executive, Peter Zavecz, said: “Better Homes and Gardens is a terrific example of how we’re reaching our consumers in a range of immersive environments, be it on TV with the revamped program, through the magazine, online, social or live consumer events.”

Bauer's The Australian Women's Weekly saw a smaller loss in print than it did in digital. The titles yoy print only sales fell 4.2% while the titles digital sales fell 25.3%.

In terms of publishers, all of major players experienced a similar total yoy loss. Bauer's net paid sales across its titles fell 8.33%, Pacific Magazines fell 8.39% and NewsLifeMedia fell 9.73% overall.

See the numbers below for yourself below:

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus