It's all change for Vodafone this year. Vodafone's new CMO and agency Cummins&Partners started on the job last week. A new brand concept is on the way and the Live More Internet slogan is going to fall by the wayside.
Vodafone says that it's too early to talk about what it has planned in terms of creative strategy, brands or ad concepts, but the Live More Internet slogan that was introduced in 2014 isn't going to be around much longer.
The slogan was introduced as part of a campaign designed to promote Vodafone's 4G network international roaming product.
Not long after Vodafone launched Live More Internet – with ads showing a suavely dressed man walking and talking out the benefits of Vodafone's network, Optus introduced its Live More Yes brand concept – which continues to run with ads fronted by young funny man Josh Thomas.
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