Vodafone CMO Kim Clarke departs

Sarah Homewood
By Sarah Homewood | 29 October 2014

Vodafone CMO Kim Clarke is set to depart after just over two years in the role.

Clarke's departure sees all three of the major telco's losing senior figures in their marketing teams in the same period. Mark Buckman, Telstra's top marketer left earlier this year to move to the UK and Nathan Rosenberg, Optus CMO is taking on a role in the US.

Vodafone in particular has experienced several departures in its marketing department in recent years, with the most recent being Vodafone’s general manager of brand Jana Kotatko.

It is unclear if Clarke’s departure will affect the current review of the telco's creative account, which is said it be in its final stages.

Clarke joined the telco in 2012 from Salesforce and has been responsible for Vodafone’s brand revival efforts designed to win back customers and invite people to rethink how they view the brand, including the Kidult campaign.

Of her departure Clarke said: "Over the past two years I’ve been fortunate enough to be part of this business turnaround. We have achieved great leaps forward in our commercial results, the quality of the service we deliver to customers and most importantly in how our customers feel about us. I am really proud of what we have achieved and it’s been an absolute privilege to work with this team. I have great confidence Vodafone will continue this journey however it is now time for me to leave to take on other challenges.”

Chief executive of Vodafone, Iñaki Berroeta said: “Since joining Vodafone in 2012 Kim has been integral in restoring Vodafone’s reputation through the creation and marketing of a range of fantastic consumer products, including our market-leading $5 international roaming plans and awareness around Vodafone’s high-speed 4G network following its launch in June 2013.

"Kim’s passion and drive have been an inspiration to many who have worked with her and she leaves behind a great legacy and a fantastic team. I’d like to thank Kim for her significant contribution during her time with us and wish her all the very best for the future.”

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