Vodafone axes CMO role as it merges marketing and sales

Lindsay Bennett
By Lindsay Bennett | 17 January 2017

Vodafone has removed its CMO position and will merge its marketing and sales into one team following the departure of CMO Loo Fun Chee.

Loo Fun Chee has been in the position for less than two years and will relocate back to Malaysia for family reasons.

The teclo company has promoted its director of sales, Ben McIntosh, to the newly created role of consumer business unit director.

Vodafone CEO Inaki Berroeta says the move will see sales and marketing activities unite under McIntosh to poise the business for future growth. 

Ben McintoshBen McIntosh

“This new unit will see sales and marketing activities come under one leader and one team, creating a streamlined structure and simple and seamless end-to-end processes,” Berroeta says.

“This change will set us up for future growth, and build on the momentum we are achieving in the market.

“The consumer business unit will drive our ambition to deliver the very best product, service and experience for our customers."

McIntosh has been with Vodafone since 2014, and previously spent 17 years at Harvey Norman as general manager of technology and entertainment retail.

Vodafone has been undergoing a transformative few months, moving its media account from Bohemia to GroupM. Most recently it put its creative duties up for review, splitting from incumbent Cummins&Partners.

“Not only is Vodafone’s network world class, but we also have the service and product to give our customers a truly great experience – and with what we have planned, it’s only going to get better,” McIntosh says.

“I’m really excited by this opportunity, but even more excited by what we can do for our customers.”

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