VMLY&R Brisbane, in its first win since merging, has been named TerryWhite Chemmart’s creative agency of record.
The merger between the two agencies was part of WPP’s restructure last year in order for it to refocus on creativity. The changes at the holding company led to the loss of 3,500 jobs.
VMLY&R Brisbane managing director Adam Kennedy says he looks forward to growing the brand with “fresh, category defining” work.
The pharmacy network TerryWhite Chemmart has more than 450 pharmacies nationwide.
Following its win, VMLY&R is responsible for all the brand’s work, including retail, digital, above the line marketing and in-store.
“We believe VMLY&R’s creative vision and expertise will help us connect with our customers in a relevant and engaging way that reflects our core values, and helps drive stronger brand awareness across Australia,” TerryWhite Chemmart COO Duncan Phillips says.
Along with the merger of VML and Y&R, Wunderman and J. Walter Thompson were also brought together to create Wunderman Thompson.
Earlier this year VMLY&R Melbourne won the creative and digital account for Defence Force Recruiting, taking it off Host/Havas.
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